Design Matters: Brochure design results with just 3 simple steps

When TILT receives a project asking for {en:brochure|brochure} design, one of the favourite question that clients like to ask is – “How much is it going to cost me?”

We would like to respond with, “as much as you can” but that might seemed unethical and it makes people think we are not professional. So we have not used this answer till now, at least not yet. Probably our clients understand that you-get-what-you-pay but sometimes, negotiation is a trait and skill that we all like to employ from time to time.

And of course, effort vs cost is a tricky combination to balance. After all, we pride ourselves on providing value that clients grows to appreciate after completing the first project. It is evident as recurrent sales account for about 80% of our revenue.

What we would like to focus on, however, is whether the design of the brochure will suit our client’s purpose, appeal to their {en:target audience|target audience} and make the sale.

Let me just list down 3 main key points below:

1. Let the Brochure Cover Out – Something has to SHOUT out here. But what is it? Something that sells! An attractive or interesting photo, a clever {en:tagline|tagline} or loud tagline. Basically, the cover have to provide the draw for people to walk over and then pick up a copy of it. Sometimes though, a simple relevant image or logo will do the job, it all depends on the job scope really. It’s purpose is to attract.
2. Amplify the Key Points – Cut the unnecessary information and text if possible as these just distracts the reader. Just provide the selling points and exists to maintain the reading interest. It is supposed to evoke emotions.
3. Get the Sale – Once you have gotten this far, this is the last chance before the reader decides to throw it away, chuck the brochure aside, keep it for reference, or contact you for the sale. Put in the sales clincher statement or an easy-to-do action like ask for quotation or request for a discussion. This is an action-trigger.

Just 3 simple tips to remember for now. The design is to get the bite and leave a good memorable aftertaste. It is as important, if not more so, than the text copy.

For more detailed tips that expand on the above 3 points, do keep a look out for our upcoming articles.
Let the Brochure Cover Out!