Design Matters: What’s in a brochure

Typically used as a small, lightweight and cost-effective measure by companies, do you know that a brochure can be more than just that? A brochure can be a powerful and an impactful, yet informational and promotional tool for branding your business and thus in the process increase your exposure for your company, be it in Singapore or anywhere in the world.

Here at TILT, our cilents had requested at differing times to ask us to design corporate brochure, product brochure, product update brochure, event brochrues, sales brochure and others.

Most clients prefer their brochures to be of DL size, simply for the logical reason of easy letter-shopping. The truth is, your brochure can be in any size and comprising any number of pages. What is the most important is that the brochure carries the correct message and is able to catch the attention of the target audience. This can be achieved through form, design and copy.

At TILT, we specialised in advising the clients the unique forms at an affordable budget for the clients such that at the end of it, the brochure is something that can reach out to the target audience. This, afterall, is the primary aim.

Touching on the form of the design, below are some of the common forms.

Bi-fold brochure design

Tri-fold brochure design

Z-fold brochure design

Folder brochure design

Less common designs

Gate-fold brochure design

Custom fold & size brochure design

Depending on the information available, purpose of the brochure, each of the brochure design has its own strength and weaknesses. To hear our professional advice, just drop us a note at enquiry@tilt.com.sg anytime and we will be more than glad to advise you on what’s in a brochure.