55 and beyond!

TILT was awarded a stock photography project by Central Provident Fund Board (CPF) in September 2009 as they wanted to revamp their website and to update their stock photograph library. One of the themes which was to be captured was to show active aging.

As part of our value-add service to CPF, we actually approached our past client, Bottle Tree Park, to check if they can allow CPF to conduct the shoot in their vicinity at no cost. Not only did Bottle Tree Park Management agree, they also assisted to liaise with their other vendors in this venue of choice such that we can showcase the talents playing paintball, playing remote control car and much more!

On the day of the shoot, boy were we surprised! The talents (all actually above age 55 years old) were full of energy! These talents are actual real employees in CPF and they throughly enjoyed the sessions of paintball, playing remote control car, doing wet market shopping and walking through the park with passion and joy! One particular pair of talents (they are actually brothers and sisters) enjoyed the walk through the park so much that they were smiling from cheek to cheek all the time. Who said people beyond 55 years old do not know how to have fun?

Naturally, the shoot went well and we were pleasantly surprised when after the project ended, we received a note of thanks from the client, CPF Board. Thank you, CPF Board!

The team from TILT is very creative and efficient. The photos were very well taken. Great job! Thanks for making our photography project a success.
- Annabelle Goh, Senior Executive, Member Education, CPF Board

To view some of the photographs taken, you may visit our Facebook page.

Your Spirit, Our Inspiration

For the 3rd year running, TILT has been covering the Standard Chartered Singapore Marathon (SCSM) as the Official Photographers. With our largest team to date (comprising of 8 photographers and 4 photographer assistants), we had a combined 73 hours of photography coverage on 6 December 2009.

After taking a total of 25.6GB of photographs which amounts to 9379 photos, we sat back and reflected on why we had always enjoyed taking SCSM. The tagline of “Your Spirit, Our Inspiration” definitely is definitely apt in explaining the reason.

In all 3 years of coverage, we witnessed the grit of tens of thousands of people enduring a punishing 42.195km route running their own race. There are the elite runners who come in at a breath-taking 2hr 10mins timing and there are the everyday people who push their way through and come in at also a breath-taking 9hrs. Their spirit and endurance is what we should applaud.

Your spirit was shown through friendships formed on the road.
You cheered each other on!
You helped each other as you struggled on!
You continued on the even though you were in a cast!
Your hands raised in unison as you crossed the finishing gantry!
Spiderman, the Witch, a Bride, Santa Claus, Super Woman! These were how some of you had assisted in making the marquee event of the year a more colourful event!

This year, we witnessed how one man raced to the finishing line armed with a bouquet of flowers, a ring and a banner professing his love to his girlfriend.

Your spirit is our source of inspiration. Your marathon makes our race for you worthwhile. We thank the 50,000 people who took part in this year’s Standard Chartered Singapore Marathon for being a part of TILT’s memories.

We look forward to SCSM 2010 and may your spirit be our inspiration again!

To view some of the photographs taken, you may visit our Facebook page.

Follow the Rhythm, Be Part of the Action!

In less than 48 hours, there will be 50,000 runners lining up at the Padang for the Standard Chartered Singapore Marathon (SCSM) 2009. For the very first time, SCSM has released a viral video. Aptly titled, “Follow the Rhythm, Be Part of the Action!”, it comprises of a catchy tune (music is produced by Koko & Syaheed from Bedsty Music) with vocals from Kevin Lester (Sixx) and very simple moves by Bill Calhoun, the entire video was produced by m:idea from Ngee Ann Polytechnic!

SCSM 2009 is attempting to do this at the starting line. Will you join in? We certainly hope you do. With our largest team to date (comprising of 5 photography assistants and 8 photographers), we certainly will be present to follow the rhythm and capture YOU being part of the action!

Remember, if you see us that day, wave to us! Pose for us! We will not disappoint! See you there on 6 December 2009 in Singapore’s largest scale running event and we hope you enjoy the run!