55 and beyond!

TILT was awarded a stock photography project by Central Provident Fund Board (CPF) in September 2009 as they wanted to revamp their website and to update their stock photograph library. One of the themes which was to be captured was to show active aging.

As part of our value-add service to CPF, we actually approached our past client, Bottle Tree Park, to check if they can allow CPF to conduct the shoot in their vicinity at no cost. Not only did Bottle Tree Park Management agree, they also assisted to liaise with their other vendors in this venue of choice such that we can showcase the talents playing paintball, playing remote control car and much more!

On the day of the shoot, boy were we surprised! The talents (all actually above age 55 years old) were full of energy! These talents are actual real employees in CPF and they throughly enjoyed the sessions of paintball, playing remote control car, doing wet market shopping and walking through the park with passion and joy! One particular pair of talents (they are actually brothers and sisters) enjoyed the walk through the park so much that they were smiling from cheek to cheek all the time. Who said people beyond 55 years old do not know how to have fun?

Naturally, the shoot went well and we were pleasantly surprised when after the project ended, we received a note of thanks from the client, CPF Board. Thank you, CPF Board!

The team from TILT is very creative and efficient. The photos were very well taken. Great job! Thanks for making our photography project a success.
- Annabelle Goh, Senior Executive, Member Education, CPF Board

To view some of the photographs taken, you may visit our Facebook page.