Where U Truly Matter
January 29, 2010 by aoelof
It seems just like yesterday when we started working with Education Services Union (ESU) on their re-branding exercise. In the early days of 2008, we were recommended by one of ESU’s contacts and ESU decided then to hear us out and listen to what we have to say about their rebranding exercise.
The tagline which we subsequently proposed “Where U Truly Matter”, successfully encapsulated what all union members can experience when they join ESU. What followed then was a series of re-branding work which includes the following
This relationship continues till this day and with the recent conclusion of the production of their corporate video, we look back and we are truly happy that both parties have truly benefitted from this relationship.
