A Tribute to STB’s Ken Low
July 10, 2010 by aoelof
The folks at TILT read with deep surprise at the news that Singapore Tourism Board’s Assistant Chief Executive (Marketing), Mr. Ken Low, had passed away suddenly at the age of 49. The composer of the hit musical, Chang & Eng, passed away on Wednesday night due to pneumonia.
Mr. Low had also made the Uniquely Singapore campaign for the Tourism Board of Singapore and had made attempts to make the international marketing of Singapore an international destination. We came face-to-face once during one of our projects for Prime Minister’s Office – PS21 division where we were doing a photoshoot to showcase the various projects that have done well and Singapore Tourism Board was one of the agencies that have done well.
The travelpod was what we were supposed to showcase and when Mr Low appeared at the photoshoot, he gave us a shocker. Our original plan of how the photoshoot should be was totally thrown off and Mr. Low insisted that we should have the photoshoot conducted in the travelpod. In his very own way, he demanded the highest excellence while providing imagination and creativity instantaneously. When his fellow colleagues were tired from the photoshoot, he urged and motivated them to put on the best expression to ensure that the best result was achieved.
Below is the final result of the photograph taken.

We salute the efforts of Mr. Low in all that he did and how he had brought Uniquely Singapore to Your Singapore. We hope all of you can join us as we pay a final tribute to the modest man who gave his all.
