Asia’s Grandest Street & Floats Parade

Into its 38th year, Chingay Parade Singapore, the Asia Grandest Street and Floats Parade proved to be even grander and more impactful in 2010. As a fully sold-out event this year, the Parade Organisers, ie the People’s Association ( a Singapore government community agency) and Singapore Tourism Board relocated the parade to a stretch of 1 km road in front of the Pit Building (Beside the Singapore Flyer where the F1 was held) and the Singapore Flyer to accommodate more local audience and tourists.

Since its inception in 1973, Chingay Parade Singapore has evolved into one of the most exciting international events in the region. Reaching out to huge crowds and highly rated by local and foreign audiences, this colourful and spectacular parade made a name for itself in Singapore as well as in the region and beyond. With traditional dragon and lion dancer seizing the parade by storm, the participants also witnessed fire-crackers (A sight not seen in many years)! Other dazzling performance includes legendary well-loved tales (Butterfly Lover, Puteri Gunung Ledang and Indralogam), the story of Yellow River, Samba Singapore! Gyrate.

TILT, as Official Photographer, was on site to witness truly one of the most significant tourist events in Singapore during the Chinese New Year Period.

To view the photographs taken, click here.

Revamping with a roar

This Chinese New Year season witnessed how the Singapore Tourism Board (STB) gave tradition a huge revamp. Lion dance has long been a common sight along the streets during the festive period. With an increasing number of people able to appreciate hip hop dancing, the traditional lion dance was put through a huge revamp.

The large crowd that gathers around the performance is proof enough that this is a roaring success! From the typical “No, I am in a rush” to the “Ohhh” and “Ahhh”, the change in the mindset of the busy Singaporeans were definitely refreshing to witness. Their handphones came out quickly and many were seen videoing the session.

DJ Space Cowboy (United Kingdom) and DJ Sarasa (Japan) came down specially to Ion Orchard on 19 Feb to catch the performance as well. The celebrity DJs certainly were intrigued by the performance and when everything ended, they rushed forward to take pictures with the performers.

TILT was definitely fortunate to be present at Merlion Park, Clarke Quey, Changi Terminal 2 and Ion Orchard to witness this roaring success. We applaud STB for making Singapore even more unique!

Catch the lion dance below:

To view the photographs taken, click here.

Where U Truly Matter

It seems just like yesterday when we started working with Education Services Union (ESU) on their re-branding exercise. In the early days of 2008, we were recommended by one of ESU’s contacts and ESU decided then to hear us out and listen to what we have to say about their rebranding exercise.

The tagline which we subsequently proposed “Where U Truly Matter”, successfully encapsulated what all union members can experience when they join ESU. What followed then was a series of re-branding work which includes the following

Design of Corporate Stationary

Design of Corporate Brochure & Folder

Production of Corporate Identity Guide

Building of Stock Photography Library

Design of Launch Video (in Flash)

This relationship continues till this day and with the recent conclusion of the production of their corporate video, we look back and we are truly happy that both parties have truly benefitted from this relationship.

Leaving on a Jet Plane

Closing off the end of 2009, TILT had been very fortunate to have long-term clients standing by us and with their continuous support, we had attained notable achievements and overcame the bad news surrounding the market.

TILT will be closed from 7 – 10 January 2010 for our annual corporate retreat. As we will be overseas during this period of time, we will have limited access to internet and emails. We apologise for any inconvenience caused.

However, be rest assured that when we are back, we will be refreshed! With competition from other agencies becoming stronger and fiercer, we look forward to more client support with trust in our quality of work and service excellence . At the same time, we promise that we will be working harder than before and will fulfill our promise of DESIGN MATTERS to the clients!

Testimonial from Healthway Medical

On the night prior to our annual corporate retreat, we were in a mad rush to meet deadlines and to close some projects. One of the projects which TILT was working on was a series of advertisements to be inserted in various media such as The Expat, Motherhood, Young Parents as well as Straits Times.

As we left the office at about 10.30pm after the project had been completed, we were pleasantly surprised to receive an email from our client.

Thanks again! I am very impressed by TILT’s work ethics and positive attitude as always. Glad to have your team as our working partner. Cheers!
Dr Noel Yeo
Business Manager (Paediatrics/Special Projects)
Healthway Medical Group Pte Ltd

Once again, these are the small gestures by our clients to reaffirm our service standards as well as our claims for Design Matters. Thank you Healthway Medical Group!

55 and beyond!

TILT was awarded a stock photography project by Central Provident Fund Board (CPF) in September 2009 as they wanted to revamp their website and to update their stock photograph library. One of the themes which was to be captured was to show active aging.

As part of our value-add service to CPF, we actually approached our past client, Bottle Tree Park, to check if they can allow CPF to conduct the shoot in their vicinity at no cost. Not only did Bottle Tree Park Management agree, they also assisted to liaise with their other vendors in this venue of choice such that we can showcase the talents playing paintball, playing remote control car and much more!

On the day of the shoot, boy were we surprised! The talents (all actually above age 55 years old) were full of energy! These talents are actual real employees in CPF and they throughly enjoyed the sessions of paintball, playing remote control car, doing wet market shopping and walking through the park with passion and joy! One particular pair of talents (they are actually brothers and sisters) enjoyed the walk through the park so much that they were smiling from cheek to cheek all the time. Who said people beyond 55 years old do not know how to have fun?

Naturally, the shoot went well and we were pleasantly surprised when after the project ended, we received a note of thanks from the client, CPF Board. Thank you, CPF Board!

The team from TILT is very creative and efficient. The photos were very well taken. Great job! Thanks for making our photography project a success.
- Annabelle Goh, Senior Executive, Member Education, CPF Board

To view some of the photographs taken, you may visit our Facebook page.

Your Spirit, Our Inspiration

For the 3rd year running, TILT has been covering the Standard Chartered Singapore Marathon (SCSM) as the Official Photographers. With our largest team to date (comprising of 8 photographers and 4 photographer assistants), we had a combined 73 hours of photography coverage on 6 December 2009.

After taking a total of 25.6GB of photographs which amounts to 9379 photos, we sat back and reflected on why we had always enjoyed taking SCSM. The tagline of “Your Spirit, Our Inspiration” definitely is definitely apt in explaining the reason.

In all 3 years of coverage, we witnessed the grit of tens of thousands of people enduring a punishing 42.195km route running their own race. There are the elite runners who come in at a breath-taking 2hr 10mins timing and there are the everyday people who push their way through and come in at also a breath-taking 9hrs. Their spirit and endurance is what we should applaud.

Your spirit was shown through friendships formed on the road.
You cheered each other on!
You helped each other as you struggled on!
You continued on the even though you were in a cast!
Your hands raised in unison as you crossed the finishing gantry!
Spiderman, the Witch, a Bride, Santa Claus, Super Woman! These were how some of you had assisted in making the marquee event of the year a more colourful event!

This year, we witnessed how one man raced to the finishing line armed with a bouquet of flowers, a ring and a banner professing his love to his girlfriend.

Your spirit is our source of inspiration. Your marathon makes our race for you worthwhile. We thank the 50,000 people who took part in this year’s Standard Chartered Singapore Marathon for being a part of TILT’s memories.

We look forward to SCSM 2010 and may your spirit be our inspiration again!

To view some of the photographs taken, you may visit our Facebook page.

Follow the Rhythm, Be Part of the Action!

In less than 48 hours, there will be 50,000 runners lining up at the Padang for the Standard Chartered Singapore Marathon (SCSM) 2009. For the very first time, SCSM has released a viral video. Aptly titled, “Follow the Rhythm, Be Part of the Action!”, it comprises of a catchy tune (music is produced by Koko & Syaheed from Bedsty Music) with vocals from Kevin Lester (Sixx) and very simple moves by Bill Calhoun, the entire video was produced by m:idea from Ngee Ann Polytechnic!

SCSM 2009 is attempting to do this at the starting line. Will you join in? We certainly hope you do. With our largest team to date (comprising of 5 photography assistants and 8 photographers), we certainly will be present to follow the rhythm and capture YOU being part of the action!

Remember, if you see us that day, wave to us! Pose for us! We will not disappoint! See you there on 6 December 2009 in Singapore’s largest scale running event and we hope you enjoy the run!

Float to the 8th Anniversary Special

We are excited!

In a mere 32 days time, the 8th Standard Chartered Singapore Marathon 2009 will be here again. This will be the third time where TILT will be the Official Photographers for Singapore’s marquee running event.

In 2007, we saw a team of 3 photographers covering the entire route to capture the essence of the event.
In 2008, we saw a team of 6 photographers and 2 assistants working non-stop for 12 hours on race day for the 50,000 runners who were present.
In 2009, plans are in place for a team of 7 photographers and 3 assistants to be on-site to ensure the smooth delivery of photographs for the 50,000 runners! This again sets the record for TILT.

Similarly, in this 8th anniversary, the Standard Chartered Singapore Marathon have experienced a sign-up of 50,000 runners in a record time. To further commemorate this special event, they will also be organising a special Race Entry Pack Collection for 8,000 runners to be among the first to collect their race packs.

This special REPC will be held at the Floating Platform at the Marina Bay on the 28 – 29 November 2009, between 10am – 7pm.

Interested runners will need to ballot online to stand a chance to collect their packs earlier. Each runner can only submit their name and five others.

Details of the e-ballot exercise are as follow:
Start Date: Monday, 2 November 2009 at 10 am
End Date : Monday, 9 November 2009 at 11.59 pm

Successful runners will be notified via email and SMS between 18 to 22 November 2009.

We will be there on the floating platform and we hope to see you there!

H-TWO-O Ultimate Photography Challenge Merit Winner

H-TWO-O Ultimate Photography Challenge 2009 was organised to celebrate the essence of Sports and to harness the unity, camaraderie, strength, endurance and feeling of achievement.

TILT, with our speciality in Sports Photography, took part in the competition and won a Merit Award (Open Category). Due to the sensitive nature of most of the sporting events, where we were the official photographers, such as

Standard Chartered Singapore Marathon 2007 – 2009

WaterFest 2007 – 2008

Aviva 70.3 Ironman 2007 – 2008

Institute-Varsity-Polytechnic Games 2008 / 2009 Season 2

Photographs taken during these events were not submitted. As such, we submitted a photograph taken during the Singapore Paintball Novice Series 2009. Below is our entry.

To read more about our previous post, click here.

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