It can be a card, some presents, an SMS and with the latest technology, perhaps even a watsapp message!

This year, the team at TILT decided that Christmas should not just be limited to 25 December or the 12 days after! The spirit of giving and wishing well for everyone can be an everyday affair and you have the ability to remind yourself of this on the very machine which you sit in front of daily for the majority of your time!

For this Christmas, we have done up a wallpaper and icons for you to deck out your desktop! That’s what all of us at TILT are doing. Will you join us and deck your desktop with some holiday cheer too?

Download the Desktop package and start your own customisation here!

The first OOH campaign involves a 3D live band set-up on two bus-stop shelters to bring out the phone’s surround sound capability – HTC Sensation XE music phone. The Sensation XE is the first mobile phone to have an audio equipment integrated into it. Targeted at influential and stylish Expressionist, the Sensation XE raises the bar for music phones! The 2 bus-stop showcases can be found at bus-stops near Heeren and Bugis.

Working with us, HTC also put out another campaign for its HTC Rhyme, targeting fashionistas by introducing the phone as a fashion piece and advertised in female magazines such as Cleo, Female and Singapore’s Women Weekly. Introducing a charm as an accessory which glows whenever you receive a call or message. In our lady’s bag where there so many important items, no more fumbling in the handbag to take a call!

Together with PHD as the media-buy agency, the campaigns have permeated the island.

Print ads across newspapers and magazines are currently running as well as OOH media, notably Heeren, Bugis, Cineleisure, Chevron House and Cathay.

Read more at our TILT Press page

More information on the new HTC phones

HTC Sensation XE
Who says you can’t have the best of both worlds?

With their latest brainchild, the Sensation XE with Beats Audio™ built in, HTC has raised the benchmark for music phones. Users can now enjoy the unprecedented quality of music on-the-go with captivating displays on a qHD screen, backed up by a faster 1.5 Ghz dual core CPU.

Once again, with an interactive approach in mind, HTC showcased the Sensation XE with Beats Audio™ atop two bus stops at high-traffic locations. Together with long-time partner, TILT, the bus stop was decorated with specially-made 3D instruments laid out in a live band formation.

HTC RHYME
The latest female magazines – Cleo, Female and Singapore’s Women Weekly together with Tilt explored a creative approach of launching a phone – HTC Rhyme. The phone was introduced like how a fashion piece was sold at retail outlets.

The HTC Rhyme collection, including a charm that glows when you receive a call or message, a bluetooth headset and speaker, tangle-free headphones and a sports armband.

The answer to your question in the head is that it is none of the above!

“I AM” is the new Nikon campaign. To be spot on, it is “I AM Nikon” campaign, which incorporates television, print and digital media. The campaign plays on Nikon’s existing tagline ‘At the heart of the image’ and includes real-life scenarios in which people show who they are with a Nikon camera. For example, what makes Robbie Williams overwhelmed with emotion? What has a baby got in common with the first man on the moon? “I am Here”, shows holidaymakers exploring the Egyptian pyramids. “I am Part of the World”, features people from across the globe interacting with each other using the internet and their Nikon cameras.

Over at TILT, sports photography has always been a big thing for us. Our extensive coverage includes us being the Official Photographers for Standard Chartered Marathon Singapore for 4 years, Singapore Paintball Series for 3 years and many more other sporting events!

In fact, as we are updating this blog post, our photographers are shooting sports climbing. This is part of our work to profile the Team Singapore athletes in action for the SEA Games 2011, which will be happening this November!

That explains why in the headline, we wrote “Sports Photographers” instead of Sports Photographer. In fact, in September 2011, as part of Nikon Inspiration Showcase, for the Sports & Action theme, our only submitted photograph was one of the 7 photographs, taken by Singaporeans, to make the final cut of 25 photos from the numerous photographs submitted to be showcased!

“If you are that good, then why do you not submit more photographs?”

That may be a question which you may ask. Well, with our clients in the sporting arena, all our photographs, that we took, actually belongs to the clients. This one single photo that we submitted also happened while we are taking a break on assignment!

Are we sports photographers? You can decide after seeing the photograph below.

To view the photograph on facebook without any watermark, please click here.

p/s: the watermark was created purely for the purpose of this blog post and is not at all related to the Nikon “I AM” campaign. Oh…we will be covering the 6th Asean Para Games 2011 happening in Indonesia as well!

This was truly our inspiration behind 2011 Yellow Ribbon Project Campaign and we are proud to be the appointed agency for the 2011 Yellow Ribbon Project Campaign in Singapore!!!

Little Gestures, Big Difference!

And we have to say, everyone, yes, everyone of us, can inspire confidence in ex-offenders, simply by looking beyond their past. It can be a kind word, a friendly smile or a chance to learn. These little everyday gestures can mean everything to those eager for a new beginning.

As we leave you to ponder more, below are our works for this year’s campaign.
Master Creative / Press Ads

Strategy: Amous Seow
Art Director: Amous Seow
Designers: Yu Xian, Nicholas Lim, J.Junio
Copywriter: Michelle Leong
Account Servicing: Michelle Leong, Nicholas Chow
Photographer: Tay Ling
Assistant Photographer: Zack Wong

TV Commercial/Informercial

Production House: Momentum
Editing: Motion Mediaworks
Script/Concept: TILT

Outdoor Media
Cityhall MRT

Citylink Wall

Bus-Stop

Photography
TILT

Campaign Deliverables
Strategy/Theme/Concept
Informercial Video / TVCs in various languages
ATL: print ads for various media and languages
BTL: informational brochure
Outdoor: Taxi DRU, Bus 6 Sheet, Cityhall Planter, Cityhall Link Wall
Photography & Digital Imaging

Special Thanks to Room with a View for letting us use their venue for the photoshoot!

But arts?

It is without a doubt that we do not have much of a portfolio in this area. And it is also our very intention to venture into this industry. As such, when the opportunity arised, we pitched for National Arts Council’s Chinese Dance Festival 2011. When we secured it, we knew that we had taken the first mini step into the arts arena.

The project was opened and closed in a jiffy and the client sent the following compliments to us shortly after.

Your team has been very efficient and prompt, and for your kind help to rush everything out to meet the very tight deadlines. And I also received many compliments on how well the visuals turned out.

Diana Tiong
Manager (Corporate Communication and Marketing Services)
National Arts Council

So are we ready for the arts scene?

You can decide after seeing what earned us this compliment.

These are just some of the usual things that we have told clients or suppliers before.

BUT NOT ANYMORE!

Since 1 August 2011, TILT’s office is fiber optics enabled. It’s amazing how this simple upgrade have allowed us to blaze ahead with the business demands!

“I just downloaded a 10mb file in 1s!”
“In the past 2hrs, I have uploaded more than 400mb of FA files onto server.”

These are the comments that have been buzzing around in office. Gone are the days where we are walking to the ADSL router and resetting the router. Gone are the days where everyone needs to take turns to upload FA files simply because there is not enough bandwidth.

And these, besides translating to more convenience and less frustration to everyone in TILT, more importantly means we have more time to service clients and that we can be more responsive to clients.

Indeed, as we look back, in a mere 3 years that we have decided to expand, our staff strength had grown from the 2 headcount to the current 19 headcount. From the days where we did not know if we will be in the black the following month to a company that has been experiencing double-digit growth on a year-to-year basis. From the days where we are the account servicing, photographers, designers, web developers, cleaners all rolled into one to where we have account servicing teams, creative teams and a subsidiary, CONSAPP Pte Ltd, to spearhead our web solutions.

All these are made possible by 2 engineers, with pure passion in the creative industry and the willingness to strive for what they believed in.

Creativity can be approached in a systematic and logical manner!

Vote for Randy Lim, TILT’s managing director today for the Spirit of Enterprise Award!

You can read about his write-up at here.

You can cast your vote online here. Voting begins 1 August and ends 31 August 2011.

Having being involved with various organisations in various capacities, we do understand sports pretty well. Below is a list of some of our sporting achievements.

Advertising / Campaign
Standard Chartered Marathon Singapore 2011
SSC, Athletes Give Back Campaign 2011

Photography
Liverpool FC Asia Tour 2011
Singapore Paintball Series 2008 – 2011
Standard Chartered Marathon Singapore 2011
WaterFest Singapore 2007 – 2008
Beach Handball Fiesta 2011
Nestle MOE Youth Triathalon 2011
Fight Generation Stock Photography

Design
NTUC Club, U Sports Term Contract 2010
SDSC, Annual Report 2007-2011
SSC, Young Team Singapore Ambassadors Collaterals
SSC, Vision 2030 Branding

When Singapore Sports Council put up a pitch to pick a panel of creative agencies, it was only natural that we went for the pitch. Tasked to formulate integrated and strategic marketing communications for SSC’s various campaigns, initiatives and events, we were hopeful that we will be one of the agencies that will be awarded.

When the good news broke in early July, the folks at TILT celebrated with a game of pingpong in our meeting room! We’re BIG on sports! We intend to get bigger!

Read about Marketing Interactive’s report here.

As such, when an email came in on one night where our guys still did not have their dinner at 2am, it truly made their day (or rather night)!

To the team at TILT,
Many thanks for your help in the Standard Chartered Marathon Singapore Creative Agency work!
I am very pleased to be working with you guys given the last minute requests. I am also very
appreciative for all the pro-active work and value-added services which you guys have provided!
Great work guys!

Ms. Cheng Siew May
Sports Executive
Singapore Sports Council

In these 4 years, we had witnessed the strength of the human spirit, the power of love and saw how everyone walked out as a winner. We are inspired by all of you. And we say all of you as there is an astonishing 60,000 of you who wake up in the wee hours in the morning and make your way to the starting line.

Throughout these 4 years, the client had asked us several times if we are interested in being involved in the creatives and we had always declined. Our reason? We are not ready…yet! We want to be able to create a positive impact when we are involved and to do a good job.

After the completion of the Inaugural Standard Chartered Marathon Singapore 2010, we had approached the client and informed them, we are ready this time round. As the team worked on the pitch when it was released, composing the visual was a piece of cake as we have in-house photography capabilities. Our staff posed in various capacities and we submitted our pitch. Within a couple of days of our submission, we were invited to present our capabilities and to share our ideas.

On 12 May 2011, when it was officially announced that we had secured the Standard Chartered Marathon Singapore 2011 Creative Agency pitch, all of us in TILT were ecstatic! Not only did our involvement for the event just deepened, TILT had also secured our first ever campaign work! Not only did the first Sunday for December of every year has just became more meaningful for us, this is sweet success for us ever since we decided to embark to work on more advertising work in late 2010!

Read about Marketing Interactive’s report here.