Have you ever wondered if you can make a big difference in someone else’s life?
Does it need to be something special? Can little everyday gesture even mean something to anyone?
This was truly our inspiration behind 2011 Yellow Ribbon Project Campaign and we are proud to be the appointed agency for the 2011 Yellow Ribbon Project Campaign in Singapore!!!
Little Gestures, Big Difference!
And we have to say, everyone, yes, everyone of us, can inspire confidence in ex-offenders, simply by looking beyond their past. It can be a kind word, a friendly smile or a chance to learn. These little everyday gestures can mean everything to those eager for a new beginning.
As we leave you to ponder more, below are our works for this year’s campaign.
Master Creative / Press Ads
Strategy: Amous Seow
Art Director: Amous Seow
Designers: Yu Xian, Nicholas Lim, J.Junio
Copywriter: Michelle Leong
Account Servicing: Michelle Leong, Nicholas Chow
Photographer: Tay Ling
Assistant Photographer: Zack Wong
Production House: Momentum
Editing: Motion Mediaworks
Informercial Video / TVCs in various languages
ATL: print ads for various media and languages
BTL: informational brochure
Outdoor: Taxi DRU, Bus 6 Sheet, Cityhall Planter, Cityhall Link Wall
Photography & Digital Imaging
Special Thanks to Room with a View for letting us use their venue for the photoshoot!