HTC and TILT Advertising have pushed out two campaigns for two great mobile phones in a big way.
The first OOH campaign involves a 3D live band set-up on two bus-stop shelters to bring out the phone’s surround sound capability – HTC Sensation XE music phone. The Sensation XE is the first mobile phone to have an audio equipment integrated into it. Targeted at influential and stylish Expressionist, the Sensation XE raises the bar for music phones! The 2 bus-stop showcases can be found at bus-stops near Heeren and Bugis.
Working with us, HTC also put out another campaign for its HTC Rhyme, targeting fashionistas by introducing the phone as a fashion piece and advertised in female magazines such as Cleo, Female and Singapore’s Women Weekly. Introducing a charm as an accessory which glows whenever you receive a call or message. In our lady’s bag where there so many important items, no more fumbling in the handbag to take a call!
Together with PHD as the media-buy agency, the campaigns have permeated the island.
Print ads across newspapers and magazines are currently running as well as OOH media, notably Heeren, Bugis, Cineleisure, Chevron House and Cathay.
Read more at our TILT Press page
More information on the new HTC phones
HTC Sensation XE
Who says you can’t have the best of both worlds?
With their latest brainchild, the Sensation XE with Beats Audio™ built in, HTC has raised the benchmark for music phones. Users can now enjoy the unprecedented quality of music on-the-go with captivating displays on a qHD screen, backed up by a faster 1.5 Ghz dual core CPU.
Once again, with an interactive approach in mind, HTC showcased the Sensation XE with Beats Audio™ atop two bus stops at high-traffic locations. Together with long-time partner, TILT, the bus stop was decorated with specially-made 3D instruments laid out in a live band formation.
The latest female magazines – Cleo, Female and Singapore’s Women Weekly together with Tilt explored a creative approach of launching a phone – HTC Rhyme. The phone was introduced like how a fashion piece was sold at retail outlets.
The HTC Rhyme collection, including a charm that glows when you receive a call or message, a bluetooth headset and speaker, tangle-free headphones and a sports armband.