Design Matters: Digital Imaging

DI or digital imaging is something which is a familiar term that is used in graphic design or photography, both of which belongs to the scope of work which TILT handles.

Digital imaging is very much about editting of a photograph. The complexity can be as simple as colour correction, to the more complex retouching or restoration skills needed for photo manipulation.

Very often, the software which is used is Adobe Photoshop. With the later versions of the creative suite, it actually makes digital imaging very much easier. For wedding photographers, they tend to remove all the blemishes on the bride’s face, making her face very smooth and devoid of eye bags. Sometimes, they also post-processed it such that the sparkle in the eye appears. These can be made via sharpening tool amongst some other options. These kind of digital imaging is seldom used in TILT’s course of work. The reason is simple, we only do corporate work.

In our work, we have also done our fair share of digital imaging. All our photographs always undergo simple colour correction. This process is a very simplified manner of digital imaging. Of course, with the easy, there are the more challenging moments.

Recently, during one of our advertorial photoshoot, the client requested for a pillar to be removed from the photograph. This is definitely one of the more challenging kind of digital imaging. The challenge is to let the photograph still look like a real photograph with the background filled in and the pillar removed.

The end result….

You decide…..

Have a look….