Where U Truly Matter

It seems just like yesterday when we started working with Education Services Union (ESU) on their re-branding exercise. In the early days of 2008, we were recommended by one of ESU’s contacts and ESU decided then to hear us out and listen to what we have to say about their rebranding exercise.

The tagline which we subsequently proposed “Where U Truly Matter”, successfully encapsulated what all union members can experience when they join ESU. What followed then was a series of re-branding work which includes the following

Design of Corporate Stationary

Design of Corporate Brochure & Folder

Production of Corporate Identity Guide

Building of Stock Photography Library

Design of Launch Video (in Flash)

This relationship continues till this day and with the recent conclusion of the production of their corporate video, we look back and we are truly happy that both parties have truly benefitted from this relationship.

Singapore Youth Olympic Games 2010 Logo Design Competition

The results for Singapore Youth Olympic Games 2010 Logo Design is out! TILT went through the merit and short-listed design entries and are glad that the quality is of a substantial quality.

The merit award designs and short-listed entries are available for viewing on the Singapore 2010 website. The prize giving ceremony was held on 9th December 2008. Below is an excerpt of the press release.

Launched in July this year, the Singapore 2010 Logo Design Competition received a total of 1,856 entries from 44 different countries. Participants were encouraged to come up with an original and creative design that embodies a youthful spirit, the values of Olympism, and the Singaporean identity. The ease of application and reproduction of the logo designs was also taken into consideration.

The competition had provided a great opportunity to get Singaporeans and the international community involved in the run up to Singapore 2010. The variety of designs received demonstrates the dynamism of ideas and the different visions of what people around the world think the logo should look like.

With the help of a panel of 13 judges from the creative and sports industries, the Singapore Youth Olympic Games Organising Committee (SYOGOC) selected 10 merit award designs from the entries received.

Design Matters: Make History!

TILT is estatic to be a part of the Youth Olympic Games 2010! As official photographers, we were happy to witness the launch of the Singapore 2010 logo competition for YOG 2010.

We believe strongly that the direction is right. The logo competition is for any members of the public to submit a design. This is regardless of nationality or design experience.

This is inline with what TILT believes as well. In similar terms, this blog is created such that the general public or anyone who is interested in design can read and be more educated and in this way, perhaps we can play our small little part in assisting Singapore to become a design hub. So, why hesitate? Make History! Have your say in the first Youth Olympic Games!

View the rest of the photos here.

Design Matters: 2008 Creative Freelancer Conference

We are all aware that in the design industry, there will always be freelancers. They provide pros and cons of course. While the cost is lower for them, with that, there are limitations which the client can enjoy. These limitations can be slower response time, poorer service, limited knowledge and others.

With these limitations, does that mean the end to freelancers then? The answer is no. Can freelancers then go on to form what we call “Solopreneurs”? The answer is no as well, especially when the 2008 Creative Freelancer Conference (CFC) is here. As part of TILT’s effort to share and educate the general public or anyone interested in design, we urge all freelancers to shrug off the freelancer tag and to embark on a Solopreneur career by joining this conference.

This conference is suitable for freelancers in any design matters. It can be in design, photography, illustration, copywriting, etc. or even if you’re just thinking about it. This is not a conference to be missed.

Presented by HOW and Marketing Mentor, the Creative Freelancer Conference has brought together expert speakers—all successful solopreneurs themselves—to help one build a strong and healthy business. From crafting watertight contracts to becoming a marketing machine, CFC covers all the business aspects of being a freelancer.

This conference is definitely worth the investment. Pamper yourself on a holiday in Chicago from August 27 – 29 and learn how to do it right the first time without the need to learn through the typical trial and error method.