We Did It!

We did it!

As much as this is the tagline used for NTUC Club U Sports Awards Night 2010 collaterals, this tagline also goes to show how much we take pride in our work. In the space of 12 days, we managed to complete the following:

1) Proposing of master creative

2) Sourcing for Talents

3) Conducting of 3 full days of photoshoot

4) Designing of the following
a) Logo
b) Master Creative
c) Series of 5 Giant Pole Banners
d) Entrance Arc
e) Series of 4 Curved Wall Banners
f) Series of 12 Pillar-Wrap Banners
g) Backdrop
h) Invitation Card

It is without a doubt that as we have our in-house copywriter, designers, photographer and account servicing personnel, are we then able to complete the work. Of course, having an understanding and good client like NTUC U Sports is a must as well. They had worked with us through the weekends, rushing the designs for approval and coming back to us with precise changes. This resulted in a win-win situation for both parties.

The idea behind the collaterals was to create a formally casual impression. This sets the tone to a closure for U Games 2009 as well as the new beginning which U Games 2010 will experience. A celebratory pose against the beautiful landscape of Singapore to let everyone know that with the correct attributes, they will be able to achieve. Everyone’s achievements are measured differently.

You are successful, not necessarily due to the fact that you came in first, but it could be that you dared to try in the first place. You have excelled, not necessarily due to the fact that you are a star player, but it could be that you had put the team as top priority in the first place. They have all done it because they had all believed, in the first place, that they can do it.

“Wow! Pretty damn impressive! The folks at NTUC Club are all very impressed with the design concept of the U Sports Awards Night Collaterals!”
Terence Koh
Executive
NTUC Club, U Sports Department

Below are the series of collaterals which were created.
Master Creative

Series of 5 Giant Pole Banners

Series of 4 Curved Wall Banners

Series of 12 Pillar-wrap Banners

A Tribute to STB’s Ken Low

The folks at TILT read with deep surprise at the news that Singapore Tourism Board’s Assistant Chief Executive (Marketing), Mr. Ken Low, had passed away suddenly at the age of 49. The composer of the hit musical, Chang & Eng, passed away on Wednesday night due to pneumonia.

Mr. Low had also made the Uniquely Singapore campaign for the Tourism Board of Singapore and had made attempts to make the international marketing of Singapore an international destination. We came face-to-face once during one of our projects for Prime Minister’s Office – PS21 division where we were doing a photoshoot to showcase the various projects that have done well and Singapore Tourism Board was one of the agencies that have done well.

The travelpod was what we were supposed to showcase and when Mr Low appeared at the photoshoot, he gave us a shocker. Our original plan of how the photoshoot should be was totally thrown off and Mr. Low insisted that we should have the photoshoot conducted in the travelpod. In his very own way, he demanded the highest excellence while providing imagination and creativity instantaneously. When his fellow colleagues were tired from the photoshoot, he urged and motivated them to put on the best expression to ensure that the best result was achieved.

Below is the final result of the photograph taken.

We salute the efforts of Mr. Low in all that he did and how he had brought Uniquely Singapore to Your Singapore. We hope all of you can join us as we pay a final tribute to the modest man who gave his all.

Your Spirit, Our Inspiration

For the 3rd year running, TILT has been covering the Standard Chartered Singapore Marathon (SCSM) as the Official Photographers. With our largest team to date (comprising of 8 photographers and 4 photographer assistants), we had a combined 73 hours of photography coverage on 6 December 2009.

After taking a total of 25.6GB of photographs which amounts to 9379 photos, we sat back and reflected on why we had always enjoyed taking SCSM. The tagline of “Your Spirit, Our Inspiration” definitely is definitely apt in explaining the reason.

In all 3 years of coverage, we witnessed the grit of tens of thousands of people enduring a punishing 42.195km route running their own race. There are the elite runners who come in at a breath-taking 2hr 10mins timing and there are the everyday people who push their way through and come in at also a breath-taking 9hrs. Their spirit and endurance is what we should applaud.

Your spirit was shown through friendships formed on the road.
You cheered each other on!
You helped each other as you struggled on!
You continued on the even though you were in a cast!
Your hands raised in unison as you crossed the finishing gantry!
Spiderman, the Witch, a Bride, Santa Claus, Super Woman! These were how some of you had assisted in making the marquee event of the year a more colourful event!

This year, we witnessed how one man raced to the finishing line armed with a bouquet of flowers, a ring and a banner professing his love to his girlfriend.

Your spirit is our source of inspiration. Your marathon makes our race for you worthwhile. We thank the 50,000 people who took part in this year’s Standard Chartered Singapore Marathon for being a part of TILT’s memories.

We look forward to SCSM 2010 and may your spirit be our inspiration again!

To view some of the photographs taken, you may visit our Facebook page.

Float to the 8th Anniversary Special

We are excited!

In a mere 32 days time, the 8th Standard Chartered Singapore Marathon 2009 will be here again. This will be the third time where TILT will be the Official Photographers for Singapore’s marquee running event.

In 2007, we saw a team of 3 photographers covering the entire route to capture the essence of the event.
In 2008, we saw a team of 6 photographers and 2 assistants working non-stop for 12 hours on race day for the 50,000 runners who were present.
In 2009, plans are in place for a team of 7 photographers and 3 assistants to be on-site to ensure the smooth delivery of photographs for the 50,000 runners! This again sets the record for TILT.

Similarly, in this 8th anniversary, the Standard Chartered Singapore Marathon have experienced a sign-up of 50,000 runners in a record time. To further commemorate this special event, they will also be organising a special Race Entry Pack Collection for 8,000 runners to be among the first to collect their race packs.

This special REPC will be held at the Floating Platform at the Marina Bay on the 28 – 29 November 2009, between 10am – 7pm.

Interested runners will need to ballot online to stand a chance to collect their packs earlier. Each runner can only submit their name and five others.

Details of the e-ballot exercise are as follow:
Start Date: Monday, 2 November 2009 at 10 am
End Date : Monday, 9 November 2009 at 11.59 pm

Successful runners will be notified via email and SMS between 18 to 22 November 2009.

We will be there on the floating platform and we hope to see you there!

The WOW Journey

Be wowed this coming November as the National Heritage Board presents War on Wheels (WOW). The media was treated to a special media preview as they came together to trace the footsteps of the Japanese invasion during World War II.

During our coverage of the media preview, we were greated by an entertaining tour guide on the chartered bus and a spectacular view. In addition, you will be exposed to a rich wealth of knowledge by visiting the sites such as the Japanese landing site in Kranji, to the War Memorial and Memories at the Old Ford Factory.

Interesting things which you can learn includes how the Japanese soldiers actually carried their bicycles as they swam across the sea from Malaysia to Singapore. What is more interesting was how the Japanese actually fooled everyone as their bicycles actually had no rubber tyres and the metal sounds creating by them when cycling actually made the soldiers believe that the Japanese came in tanks.

This definitely is an interesting way to learn about history and our heritage. Join in War on Wheels and we are certain you will be wowed!

Give them one macho clap!

In this year’s National Healthy Lifestyle Campaign, the Health Promotion Board together with its partners kick-started the 3-month long campaign with the “Lose to Win” Challenge for workplaces. The challenge aims to inspire & motivate groups of employees to lose weight the healthy way through the provision of an effective structured programme.

After just a mere 2 weeks, the intensity had increased and the participants are doing less talk and more action. In fact, TILT witnessed the intensity in their eyes where they do want to work hard and smart to achieve your fitness goals.

Throughout the session where they were treated to a series of stations treats such as modified Captain’s Ball, kick-boxing, sprinting and other stationary exercises, the participants were totally covered with perspiration. But most importantly, TILT, as the Official Photographer and Videographer for National Healthy Lifestyle Campaign 2009, were greeted constantly with their smiles and laughter.

It is a clear sight for us to see that the particpants are clearly happy to lose! We were also treated constantly to cheers such as
“Give us one Macho Clap! Ooosshhh!”
“Are you alright? OK!!!”
“Are you ok? Alright!!!”

We found out through the session about some of the results and we are very happy to share them here as well.

“Lost 2.2kg since… hope to continue and be disciplined with the exercises.”
Alice

“Able to walk up my staircase til level 6!!! non stop!!! yaaahoooo!!!!!! Thank you fitness guru for yor patience in training us…..”
Rita

With results like these, don’t you think they deserve at least one MACHO clap?

Over at TILT, we salute their efforts!

The Lion Story

15th August 2009 was a special day. Not only was it a day where One World – One Day – One Photo : Saturday August 15th 2009 is happening, it is also the day where The Lion Story was performing at Esplanade Outdoor Theatre.

One World – One Day – One Photo : Saturday August 15th 2009 is a project that hopes to gather contributors from ALL OVER THE WORLD in a visual celebration of the world we live in. The countries which have signed up to date are Denmark, South Africa, USA, Canada, Trinidad & Tobago, Hong Kong, Croatia, Australia, UK, Latvia, Singapore, New Zealand, Taiwan, Faroe Islands, Chile, Iceland, Sweden, Egypt, Russia, China, Turkey, France, Japan, Tunisia, Norway, Israel, Colombia, Saudi Arabia, Brazil, Netherlands, Finland, Bahrain, Azerbaijan, Greece, Belgium and Barbados.

From TILT’s perspective, we felt that it was apt to let the world hear about the lion’s story (Singapura is also known as the lion city) and with that, we submitted a photograph of a local band, The Lion Story, who was performing that night at Esplanade Outdoor Theatre. The Lion Story is a local band that had beneffitted from NOISE Singapore’s The Apprenticeship Programme. We hope the photograph do make the mark to be published in the photography book so that the world can hear the lion roar.

We all sat down together to check out the pics TILT shot, and we were really amazed at the quality and expression in the pictures you’ve captured! Thanks so much mannn! You’re awesome!
Amin
The Lion Story

Below is the photograph that was submitted and we hope the world loves the photograph taken as much as The Lion Story does.

Lose to Win!

How can you win by losing? Health Promotion Board (HPB) together with its partners demonstrates this through the ‘Lose to Win’ Challenge in this year’s National Healthy Lifestyle Campaign.

In Singapore, obesity among adults aged 18 – 69 have been increasing steadily from 5.1% in 1992 to the 6.9% in 2004. Although this figure is still considered low, HPB is concerned as there can be adverse health consequences associated with obesity, such as diabetes, hypertension, coronary heart disease, certain cancers and osteoarthritis.

For the National Healthy Lifestyle Campaign 2009, HPB, together with its partners, put obesity in the limelight to raise awareness and motivate people towards healthy lifestyle practices. This 3-month long campaign will kick-off with the “Lose to Win” Challenge for workplaces. The challenge aims to inspire & motivate groups of employees to lose weight the healthy way through the provision of an effective structured programme.

After a four-year absence from the last coverage of the National Healthy Lifestyle Campaign 2005, TILT is proud to be the Official Photographers and Videographers for National Healthy Lifestyle Campaign 2009.

3 is a crowd

For the 3rd year in the row, TILT will be the Official Photographers for the Standard Chartered Singapore Marathon (SCSM)! With a record breaking of 50,000 participants running the SCSM 2008, we are sure we will be able to witness even more runners taking part in this international event held annually on the first Sunday of December in the city of Singapore.

Come 6 December 2009, we will be ready with our shutters as early as 5.30am and capture the runners who will go through the central business district, turning into the Marina South Park before heading back to the beautiful city landscape. The route continues to the cool morning breeze at East Coast area before returning to the scenic central business district.

For the past few years, the winners had always been from Kenya. Will we see more runners from Tanzania, the United States, the United Kingdom, France, Japan, China and other European and Asian countries? Will there be some of you who will come dressed in fancy costumes?

What we are sure is that there will be people who will always be urging you on in your journey to the finishing line. The euphoric feeling experienced when you complete the race is an experience of your lifetime.

And we will be there, snapping these photos away which will unfold the story of the greatest race of earth.

Capture the Moment PhotoMarathon 2009

Geylang Serai CC Youth Executive Committee (YEC) in partnership with Young SISEU (Youth Wing of Singapore Industrial & Services Employees Union) will be organising “Capture the Moment” photo marathon contest on 5 July 09 in conjunction with the YEC’s Biennial General Meeting (BGM).

Wait no more and bring your digital camera (any type!) for a fun filled day of “shooting” and submit your best photos to stand a chance to win attractive prizes!

The Guest-of-Honour Dr Fatimah Lateef, MP for Marine Parade GRC and Adviser to Marine Parade GRC GROs. Listen to the Natas Singapore Women’s Everest Team share on their expedition success in reaching the summit of Mount Everest!

Details of the event as follows:
Guest of Honour: Dr Fatimah Lateef
Special Guest: Singapore Women’s Everest Team
Venue: NTUC Centre @ One Marina Boulevard, Level 7 Room 701
Date: 5 July 09 (Sunday)
Time: 900am to 300pm
Age Group: 15 to 35 years
Registration: $6/pax (PA members) / $10/pax (Non PA members)
Activity code no is : A14020771

For more information, visit Capture The Moment Official Website

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