Down Under

Olympus Imaging had been a long time client of TILT. Since 2005, we have been designing both above the line (ATL) and below the line (BTL) work for Olympus’s participation in major events such as IT Show, PC Show, SITEX.

Through our work with them, we had been very familiar with their camera products. From their compact cameras to their DSLR. In fact, Olympus had loaned us their cameras on several occasions to convince us to switch from Nikon to Olympus. One of the selling points which TILT had been extremely impressed with is their waterproof feature of their SW range. Without an underwater housing, their Mju SW cameras can actually go underwater without any fear of being damaged. This truly befits their tagline of “Fear No Water”!

Armed with our DSLR and a cute compact 850SW, TILT had actually gone on one of our assignment for the Singapore Youth Olympic Games Organising Committee (SYOGOC) to conduct a photoshoot for the Singapore Swimming Association. After conducting the landshoot (i.e., we shot from the land of the swimmers), our photographer stripped down to his swimming trunks and went into the swimming pool with the Olympus Mju 850SW to conduct the shoot.

This is the end result.

What do you think of our down under attempt?

For us, we are truly convinced!

Adobe Camera Raw 4.5

One of the important adobe plugins used by {en:Raw_image_format|RAW} photographers, the latest version of Adobe Camera Raw (ACR) has been released. Includes support for Olympus (who happens to be one of our long-time client) E-420 & E-520.

More information and plugin download here.

E-420 is touted to be the World’s Smallest DSLR, does look pretty flat and cool really. Check the reviews at:
dpreview
digital camera review

E-520, the update to E-510 at 10 megapixels. Check out the reviews at:
dpreview
the imaging resource
camera labs (with some comparisons with other Olympus models)