Design Matters: Digital Imaging

DI or digital imaging is something which is a familiar term that is used in graphic design or photography, both of which belongs to the scope of work which TILT handles.

Digital imaging is very much about editting of a photograph. The complexity can be as simple as colour correction, to the more complex retouching or restoration skills needed for photo manipulation.

Very often, the software which is used is Adobe Photoshop. With the later versions of the creative suite, it actually makes digital imaging very much easier. For wedding photographers, they tend to remove all the blemishes on the bride’s face, making her face very smooth and devoid of eye bags. Sometimes, they also post-processed it such that the sparkle in the eye appears. These can be made via sharpening tool amongst some other options. These kind of digital imaging is seldom used in TILT’s course of work. The reason is simple, we only do corporate work.

In our work, we have also done our fair share of digital imaging. All our photographs always undergo simple colour correction. This process is a very simplified manner of digital imaging. Of course, with the easy, there are the more challenging moments.

Recently, during one of our advertorial photoshoot, the client requested for a pillar to be removed from the photograph. This is definitely one of the more challenging kind of digital imaging. The challenge is to let the photograph still look like a real photograph with the background filled in and the pillar removed.

The end result….

You decide…..

Have a look….

Design Matters: All Out design [Part 2]

Second part of the All Out series.

For this installment, the movement is less visible as in the earlier design which has more motion blur to create the speed and sense of movement. Here, the focus is more on the feelings of the players via their expressions.

Photos courtesy of TILT Photography
Design and tagline courtesy of TILT design

All Out design [Part 1] here

All Out design [Part 1]

Just some mockups TILT put together for a pitch which did not materialises. We used the tagline,

“There is only one way to play : All Out!“

Image to portray is one of total determination and hunger. Raw grit to be the order of the day. The treatment of photo and choice of fonts help to illustrate the wild and hungry side of the players.

Thinking it would not hurt to share it with the community, here it is:

Photos courtesy of TILT photography.
Design and tagline courtesy of TILT design

Logo and campaign title taken out so that nobody can tell who it is for, or can you…

All Out design [Part 2] here

Make your business look better!

It’s here. TILT is excited about the Acrobat 9 Launch! Now, you can communicate the way you’ve always wanted to, in a design which you had wanted to best portray your company.

Simply join the Acrobat 9 Launch and discover why Adobe® Acrobat® 9 is the smarter way to work. Happening on 15 July 2008, Tuesday at Grand Ballroom, Level 3, Grand Hyatt Singapore from 9.30am to 1.00pm, you will be shown how to:

Share information from different sources without confusing your audience

Make a multimedia presentation without multimedia skills

Apply document security features that can provide more protection than pain

Create forms that actually deliver on the promise of making things easier

Click on the link to register for Adobe Acrobat 9 launch.