“What’s your desire?”
This was a question asked during our corporate retreat in January 2010 when TILT had travelled to Hongkong after a largely successful 2009.
“Mine is to be able to see us taking on ATL and campaign level jobs, while stamping a stronger foothold in the BTL work!” said one of the guys.
It was with this in mind where TILT started a shift in our focus. We need to continue to do the goodwork in BTL, while slowly, clinching ATL and TTL work. The slow walk began and a few things were put in place.
With a lot of hardwork put in, we are finally seeing results. We had been shortlisted in one of Singapore’s largest campaign and we have been introduced to the consumer electronics industry.
We have been working on HTC’s advertisements since January 2011 and it is now a weekly affair for us.
We know our desire….what’s your desire?